Exhibitor Briefing

To help companies get the most out of exhibiting we will hold Exhibitor Briefings in Sydney and Melbourne. This will be a great chance to hear more about the show, how to maximise your exposure and follow up leads. 

These workshops are free for exhibitors in Foodservice Australia, Food and Hospitality Queensland or the Franchising & Business Opportunities Expo and only $99 for anyone else. They will be followed by light refreshments and are suitable for exhibitors in any tradeshow, but especially food events. 


1.30pm – 5pm, Thursday 25 March
ICC Sydney, 14 Darling Drive



2pm – 5pm, Wednesday 22 April
Harry the Hirer, 81-95 Burnley Street, Richmond


Here are some of the topics we cover:

  • Planning for success
  • Using the exhibitor manual
  • Effective stand design
  • Getting product to the show
  • Pre-show promotion
  • Motivating your staff
  • Engaging with visitors
  • Sampling made easy
  • Follow up for success